ABOUT THE PROJECT –

Comcity is a Class-A office park which consists of high-quality office space, a shopping gallery, a hotel and a built area of 45 hectares. The project won a CRE Award for the best business park in Moscow. 

For advertising materials and promo catalogues the company needed photos of the staff in its' uniform, to show the developed infrastructure of the park and to present a new concept on the Russian real estate market: "a city within a city". At the time of the shooting, the park was still under construction, and there was no staff. 

We proposed an idea to do a model casting among theatre actors to meet the profiles of the staff that PPF would probably have for a Class-A park. Actors faces were more sophisticated and real-life than the classical model faces, and thanks to their professionalism and an excellent time planning our team managed to accomplish a photoshoot of 18 persons in one day. 

Photographer: Maria Savelyeva.

CLIENT –

CROS, for Comcity (PPF Real Estate Russia)

WHAT WAS DONE –

• model casting

• photo production